About the Pigeon Group
Pigeon was established in 1957 as a manufacturer of nursing bottles, driven by the desire of our first president, Yuichi Nakata, to delight the babies who would make up the next generation of people. He was intent on producing the perfect nursing bottle for both babies and their mothers. And during the more than 60 years since then, we have stayed close to babies and their families around the world, providing them with a multitude of products and services to help them overcome their parenting challenges.
The Pigeon Group’s philosophy is based on the Pigeon Group DNA and the Pigeon Way, which are valued by each and every employee. The Pigeon Way is centered on our Purpose, “We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs.” And we have put together a structure that allows us to engage in a range of activities designed to realize it.
Also with the aim of realizing our Purpose, we have specified the issues we should tackle as Key Issues (Materiality). In addition to working to enhance our business competitiveness, we are also taking action to protect the environment. Furthermore, we are striving to contribute to the development of a sustainable society from our unique perspective as the Pigeon Group. For example, we are developing and popularizing products for babies who need specialized support and supporting the activities of breast milk banks.
Nursing bottles are special products that bring joy and happiness to everyone
Since joining Pigeon in 1997, I have been involved with multiple different businesses both in Japan and abroad, and I adore the way that we are able to serve babies and their families. Among the diverse products that Pigeon offers, I view nursing bottles as the most important for the quality of life of babies and their families. This is because for most babies, their nursing bottle, a man-made product, is the first thing they put in their mouths and is vital for sustaining their life. Moreover, nursing bottles aid mothers when breastfeeding is difficult for them, and also enable fathers, families, and all caregivers who would normally never experience breastfeeding directly to savor the joy and happiness of nourishing infants.
Perfected over more than six decades of research on breastfeeding babies, Pigeon’s nursing bottles have grown to become one of the leading brands in global markets. Nursing bottles are often the first product used by babies after they are born, so they enable us to gain the trust of customers and medical professionals and enhance the power of our brand. This has made them the driving force for the growth of the Pigeon Group as a whole. For instance, nursing bottles have allowed us to increase our market share in other product categories such as baby skincare, and more recently, to expand our business into new domains such as baby care appliances and what we call “age-up” products (for children aged two years and up).
To make the world more baby-friendly
In recent years, the business environment surrounding the Pigeon Group has been undergoing rapid changes, including a global decline in birth rates, soaring raw material costs, and shifts in customer values, consumption behaviors, and parenting styles since the Covid-19 pandemic, as well as climate change and heightened geopolitical risks.
To strengthen our sustainable growth potential even amid such a fast-changing environment, the Pigeon Group is currently implementing its 8th Mid-Term Management Plan (FY Dec. 2023 through FY Dec. 2025). As the final year of this plan, FY Dec. 2025 will be a year in which we strive to maximize the outcomes of the initiatives we have been pursuing across our various businesses, and further improve our financial performance. It will also be one in which we address newly emerged challenges, and lay the groundwork for growth ahead of our next Mid-Term Management Plan.
As a presence that is indispensable to society, the Pigeon Group will continue to resolve social issues surrounding babies and families in all countries and regions where we conduct business activities, treasure the curiosity and growth potential of every baby, and strive to create a future, full of joy and freedom, in which diverse values resonate harmoniously.
We therefore kindly ask for your continued support for our efforts “to make the world more baby-friendly.
President and CEO 
(Ryo Yano)